The potential for mutuality grows between you and a reader

While I strive to write for readers first, I’m also writing for myself. Otherwise, why would I be writing? Writing and creating mutuality with a reader becomes my goal. Always have respect for your readers — don’t underestimate them.

Aside from wanting to generate a profit, I believe writers also strive to make a difference in the world. As such, they may try to reach readers on a personal level. 

Make your writing easy to follow. No matter how philosophical you want to be, you have to leave some of that stuff in your handwritten notebooks. Not all readers want to learn a new word and they certainly don’t want to read a complicated sentence.

Have an understanding of your readers

Look at your writing stats. Figure out which topic gained you the most readers. You can also learn about your readers through any comments they leave you. Thank your readers.

Remember, too, what might be successful on one platform, may not be on another. The moment readers click on your article, they’re looking for interesting content.

Part of that interest can come from you, the writer. When you’re writing, pretend the reader is sitting on the other side of your desk. You write what you want to say, and the reader responds by reading the whole story and leaving a comment. That’s a nice conversation.

Why readers engage with your article

On platforms like Medium, you might wonder if readers only read your hoping it will be reciprocated. There is some truth to that. We know some followers practice this action. On the bright side, though, I know a lot of readers are actually engaging in the work of writers. There are many, many writers on Medium.

There are multitudes of readers interested in a variety of specific topics. A big attraction for readers is true crime stories or technology. 

What is your tone with your readers?

When you’re writing, do you ask yourself how your writing might affect a reader on a personal level? And if you can affect one reader, do you look for topics that might affect a wider audience? 

There’s value in being emotional and sharing personal stories. It’s also helpful to you to share your story as well as connect with a reader who was or is similarly situated.

There are problems everywhere to read and write about

Readers who like to be informed also engage in truthful events. School shootings are ongoing and earn attention. It’s not an uncommon act anymore, and always worth writing about.

Cogs in the writing wheel

On Medium, members rely on members to engage with their writing. Reader engagement raises economic value. How do you get that engagement to increase? You have to market your articles.

So, you’re juggling your writing day schedule. You’re trying to write engaging articles for readers. You’re trying to develop a marketing strategy to attract readers. You join publications, which is a positive move to gain more readership. Of course, you’re also trying to read articles and stories.

The mutuality that grows from returning readers is satisfying in itself. If you’re looking to make a profit from your writing, it’s essential you write on different platforms, or reach out for other freelancing opportunities. These choices will also help gain strength with your readership. This will help you improve your methods of marketing your craft.

© CJ Coombs