Enhancing engagement by understanding your readers’ needs The harsh truth: forcing readers doesn’t work You can’t force readers to care about what you’ve written. I mean, we live in a world that’s full of content waiting for someone to read it. We are constantly sent information to read in our emails and on our browser…
Tag: Authenticity
Authentic Storytelling Enhances Your Ability to Succeed: don’t underestimate the power of the human connection
Be human. When I read an article, I’m looking for you, the writer, to make a connection with me, the reader. If you want to sell me on a newsletter, a product, or an idea, there must be some level of authenticity in your language. I’m not looking for you to sell me a car,…